A content strategy that decides what to make, where to post and why.
We plan the content before we produce it: who it is for, what it should say, which channels it belongs on, and how you will know it is working.
Most content has no plan behind it.
Content gets made because a slot needs filling, not because it serves a goal. It goes out on every channel, in a different voice, with no way to tell what is working.
A strategy settles the decisions that come before the camera or the keyboard: the audience, the message, the formats and the schedule. Production gets faster and better once those are fixed.
From audit to a plan you can run.
Audit
Review what you publish today and how it performs.
Define
Set the audience, the goals and the few themes worth owning.
Plan
Choose the formats and channels, and build the calendar.
Produce and measure
Make it, publish it, and adjust from what the numbers show.
Concretely, what is delivered.
- A content audit, what you publish today, and what is working
- Audience and goals, who the content is for and what it should achieve
- Pillars and messaging, the few themes worth owning, in a consistent voice
- A channel plan, where each piece belongs, chosen from where your audience is
- A content calendar, what goes out, when, and who is responsible
- A production plan, video, podcast, social and written content, scoped
- A measurement plan, the numbers that show whether it is working
- Regular review, adjusting the plan from what the results show
Straight answers.
What is a content strategy?
A written plan for what you will publish, for whom, on which channels and why, together with how you will measure whether it is working.
Do you also produce the content?
Yes. You can take the plan and run it yourselves, or we can carry on and produce it: video, podcast, social and written content.
How long does a content strategy take?
It depends on how much content and data there is to review. We scope it on the first call so you know what to expect before you commit.
Can you work from the content we already have?
Yes. We start with an audit of what you have already published, keep what works and change what does not.
Do you plan for specific channels?
Yes. We choose channels based on where your audience actually is, instead of posting everywhere.
How will we know it is working?
We agree the measures up front, such as reach, engagement and enquiries, and review them on a regular schedule.
Plan it before you make it.
A short conversation is enough to tell whether a strategy is what your content needs.