Usetta: every enquiry answered in seconds.
An AI inbound setter that answers and qualifies leads over WhatsApp and email, then books the call.
Leads go cold while you sleep.
Most enquiries arrive out of hours, on WhatsApp, and wait until someone is free to reply. By then the buyer has moved on.
Usetta replies straight away, asks the questions a person would, and hands the good ones to your team with the call already booked.
Four jobs, done.
Answers instantly
Replies on WhatsApp and email the moment a message lands.
Qualifies
Asks the right questions and scores every lead.
Books the call
Puts the meeting on your calendar and reminds the lead.
Runs for many teams
One platform, separate workspaces for each business.
Built for your industry.
Bookings and enquiries
Answer booking questions, capture dates and party size, hand over.
See Hospitality →New client enquiries
Qualify against your criteria and book intro calls.
See Financial services →Pre-sale questions
Answer product questions and route ready buyers.
See E-commerce and retail →Three steps. No theatre.
A message arrives
A new enquiry comes in on WhatsApp or email.
Usetta replies
It answers, asks questions and qualifies the lead.
You get the meeting
A booked call, or a clean handover to your team.
A closer look.
Straight answers.
How fast does it actually respond?
Seconds. The agent is event-driven rather than polling on a schedule, so it replies as soon as the message lands. There's no queue and no business-hours gate unless you deliberately set one. Some businesses do want an out-of-hours message that sets expectations differently, and that's a configuration choice.
Will it say something wrong to a customer?
It works from a playbook you approve, and it escalates rather than guesses when a question falls outside it. Every conversation is logged in full, so if it does get something wrong you can see exactly what happened and tighten the playbook. You're correcting a document, not debugging a black box. In practice the first two weeks after launch involve real tuning, and we plan for that rather than pretending it launches perfect.
Does it work in Arabic?
Yes, Arabic and English, including threads that switch between the two mid-conversation, which is how a large share of UAE enquiries actually arrive. This is handled at the model layer rather than by translating an English response, which is a visible quality difference to a native reader.
What happens to leads it can't qualify?
They escalate to a human with the full thread attached, so your team doesn't restart the conversation. We'd rather the agent escalate too often at first and get tuned down than have it guess confidently and lose a serious prospect.
Can it work with our existing CRM?
Yes. We build around what you already run rather than asking you to migrate first, because migration is a separate decision and usually a bad one to bundle into an automation project. If you don't have a CRM, the dashboard covers the basics until you need more.
How long does it take to set up?
Two to three weeks for a working first version, most of which is defining your qualification criteria and objection playbook rather than engineering. If those already exist in written form it's faster.
What does it cost to run?
There's a per-conversation inference cost, which varies with how long conversations run and which models the routing selects. We'll model it against your actual enquiry volume before you commit, and tell you if the numbers don't justify it at your volume and deal size.
Do customers know they're talking to AI?
We recommend being straightforward about it. In practice it doesn't reduce conversion, because response speed matters far more to a prospect than who typed the reply, and being caught pretending is a worse outcome than disclosing.
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