Written for operators rather than for search engines. Mostly what went wrong, what it cost, and what we would do differently, on subjects we have actually shipped.
We publish when there is something worth saying rather than to a content calendar, which is why there are four of these rather than forty.
Most coverage of the mandate explains the policy. Almost none explains what it does to the software you already run. This is the second part.
Read this →The demo works. Everyone is impressed. Six weeks later nobody is using it. Here is what happens in between.
Read this →We ran the audit on our own site and scored 42. Here is what was wrong, and what moved it to 75.
Read this →An agency came to us because their clipping tool cost more than the team using it. That is a real threshold, and it is calculable.
Read this →Thirty minutes, diagnostic, no charge. Bring the problem and we will tell you honestly whether it is worth building something for.