Case study · AI Systems

Outlia: outbound that finds and follows up.

Prospect discovery, personalised sequencing, reply classification and hot-lead escalation.

StatusIn production
CoversDiscovery to escalation
SequencesPersonalised
RepliesClassified automatically
The problem

Outbound only works if it never stops.

Finding the right people, writing to them properly and following up is slow work, so it gets done in bursts.

Outlia handles discovery, personalised sequences and reply sorting, and escalates the people who are ready to talk.

What it does

Four jobs, done.

Marketing leadHead of OpsFounder

Finds prospects

Discovers the right people to reach.

Email 1Follow-upFollow-up 2

Writes sequences

Personalised outreach with automatic follow-ups.

InterestedNot nowOut of office

Sorts replies

Classifies every reply so nothing is missed.

Hot lead → your team

Escalates hot leads

Hands ready buyers to your team straight away.

Industry applications

Built for your industry.

SaaS

Software pipeline

Find companies that fit and run personalised sequences.

See SaaS →
Startups

First customers

Reach early customers and partners without a sales team.

See Startups →
Financial services

Partnership outreach

Open conversations with banks, platforms and partners.

See Financial services →
Real estate

Developer and broker outreach

Reach developers and agencies, and follow up on replies.

See Real estate →
Healthcare

Provider outreach

Contact clinics and providers, and sort the replies.

See Healthcare →
E-commerce and retail

Supplier and wholesale

Find and follow up with suppliers and wholesale buyers.

See E-commerce and retail →
How it works

Three steps. No theatre.

01

Find

It discovers prospects that fit.

02

Reach out

Personalised sequences go out and follow up.

03

Hand over

Hot leads are escalated to your team.

The product

A closer look.

Questions

Straight answers.

Isn't this just another cold-email tool?

The difference is what happens after send. Most tools stop at delivery and hand the reply problem back to you. This classifies every reply and escalates interest in real time. It's also our own product running on our own pipeline, so it gets fixed when it's wrong.

How do you protect our sending domain?

Separate sending domains from your primary, proper warmup, hard volume caps, and monitoring. We deliberately send below what the tooling would permit, a burned domain costs more than a slow month.

Can it work alongside our existing CRM?

Yes. We build around what you run rather than asking you to migrate first.

What volume should we expect?

Lower than a volume-first tool would promise, and with a materially better reply rate. We'll model it against your ICP size before you commit, if your total addressable list is 200 companies, outbound automation may be the wrong shape entirely and manual outreach is better.

Is cold outreach legal in the UAE?

Business-to-business outreach is generally permissible, subject to consent and unsubscribe requirements that vary by jurisdiction and by where your recipients are. We build unsubscribe handling and suppression in as standard, and we'd point you to counsel for a definitive position on your specific list.

Who writes the messaging?

We draft it, you approve it, and the system personalises within that approved frame. It doesn't improvise positioning.

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